Ending the Plastic Cycle

Your Actions Matter: The  Shift From Raising Awareness to Raising Care

Fourteen-year-old J.D. Russo speaks out about plastic in this youtube video. “People need to stop trying to raise awareness and instead raise care. Because saying that raising awareness implies that you are trying to get people to know about something. And people know, its  just that people don’t care.” J.D. continues, “People need to be shown that there is a personal impact on them and a reason why they should not use these plastics.”

The solution, J.D. says, “needs to start with the consumers.” People are used to buying throw-away plastics…dont even think about it, get a plastic bottle…’Oh yeah, man, these are killing the albatross chicks. Its just once, I don’t usually do it.’ Maybe that plastic bottle in the stomach of the baby albatross that just killed it was somebody’s just once.”

And Man created the plastic bag and the tin and aluminum can and the cellophane wrapper and the paper plate,

and this was good because Man could then take his automobile and buy all his food in one place

and He could save that which was good to eat in the refrigerator and throw away that which had no further use.

And soon the earth was covered with plastic bags and aluminum cans and paper plates and disposable bottles

and there was nowhere to sit down or walk,

and Man shook his head and cried:  “Look at this Godawful mess.”  ~Art Buchwald, 1970

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